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		<title>eBooks</title>
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		<description>eBooks</description>
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	<title><![CDATA[Negotiating Copyright:  Authorship and the Discourse of Literary Property Rights in Nineteenth-Century America]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41Gpbp0i8OL._SL75_.jpg"><br/>This book examines how debates over copyright law in the United States during the nineteenth century, particularly over the lack of an international copyright law, intersected with the business practices and political and artistic beliefs of American authors. These debates shaped a discourse of literary property rights that forced authors to negotiate their copyrights not only with their publishers, but with their readers as well. The author argues that the act of taking out a copyright was more than a mere legal mechanism marking a transition from amateur to professional or artist to businessperson. Taking out a copyright had a profound impact on how audiences viewed authors, how authors perceived their profession, and how they represented individual rights and property ownership within their texts. The book is unique in the scope of its research, tracking developments from the 1820s through the 1890s, and in the way it approaches the work and careers of well-known authors. The author employs research from  the American Antiquarian Society, the Harriet Beecher Stowe Center, and the Government and Special Collections at the University of Iowa, drawing on an array of documents including newspaper editorials, legislative hearings, court decisions, and the public and private writing of James Fenimore Cooper, Walt Whitman, Harriet Beecher Stowe, Samuel Clemens, and Emily Dickinson to demonstrate how authors found themselves in an uneasy opposition to their reading public.<br/>
Price=$56.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL05lZ290aWF0aW5nLUNvcHlyaWdodC1BdXRob3JzaGlwLURpc2NvdXJzZS1OaW5ldGVlbnRoLUNlbnR1cnkvZHAvQjAwMUUzOVpDUSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFFMzlaQ1E%3D">Buy</a>]]>
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	<pubDate>Sat, 22 Nov 2008 15:07:34 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/negotiating-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/negotiating-2.htm</link>
</item>
<item>
	<title><![CDATA[Property and Power in Social Theory]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41E36VFJ64L._SL75_.jpg"><br/>In social and political theories of class inequality and stratification, property and power perform a key role. However, theorists have yet to clearly define these concepts, their mutual boundaries and scopes of application. Moreover, a ''primacy puzzle'' remains unsolved: is power ultimately dependent on property, or property upon power? Which is primary, which derivative? Dick Pels seeks answers to the property/power puzzle by undertaking a broad historical inquiry into its intellectual origins and present-day effects. He re-examines the increasingly misleading terms of the debate between property and power by placing the traditional controversy within the framework of intellectual rivalry. He traces the intricate pattern of rivalry between the two master concepts through a series of case studies, including: * Marxism vs. anarchism * the fascist assertion of the primacy of the political * social science as power theory * the managerial revolution * the knowledge society and the new intellectual classes Having examined knowledge as property-and-power, Pels elaborates a radical and reflexive theory of intellectual rivalry This book unravels the dialectics of social-scientific dichotomies and provides a novel and informative way of organizing twentieth century social theory. The work makes a valuable contribution to sociological theory and to the history of thought.<br/>
Price=$111.69<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb3BlcnR5LVBvd2VyLVNvY2lhbC1UaGVvcnkvZHAvQjAwME9JMTE1NiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPSTExNTY%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:32 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/property-and.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/property-and.htm</link>
</item>
<item>
	<title><![CDATA[Capital for Our Time: The Economic, Legal, and Management Challenges of Intellectual Capital]]></title>
	<description><![CDATA[<i>Capital For Our Time</i> is among the first to bring together experts from widely different fields to address the challenges of intellectual capital.  It includes essays by cutting-edge academics, economists, attorneys, researchers, intellectual capital managers, and CEOs as well as representatives of the venture capital, government, and trade association communities.  Prominent professionals discuss the impact of intellectual capital on national and corporate performance including</p><P><LI> The role of ideas in economic growth</LI><LI> The effectiveness of the legal system in protecting idea-based property rights</LI><LI> The demands of knowledge management</LI><LI> Investor, policy maker, and management perspectives on valuing intellectual assets</LI><LI> The impact of intellectual capital on business relationships</LI><LI> Specific challenges of the Internet and the Genome Project</LI><LI> Impending changes and opportunities in the international regime</LI><LI> Intellectual capital and the innovation imperative</LI><br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NhcGl0YWwtT3VyLVRpbWUtTWFuYWdlbWVudC1JbnRlbGxlY3R1YWwvZHAvQjAwMUdJUDVBQSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFHSVA1QUE%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:30 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/capital-for-our.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/capital-for-our.htm</link>
</item>
<item>
	<title><![CDATA[Copy Fights: The Future of Intellectural Property in the Information Age]]></title>
	<description><![CDATA[A debate on the theory of intellectual property, the evolution of copyright and patent law, and the use of technology to protect intellectual property. An important book on cutting-edge issues.<br/>
Price=$6.40<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NvcHktRmlnaHRzLUludGVsbGVjdHVyYWwtUHJvcGVydHktSW5mb3JtYXRpb24vZHAvQjAwMUNYTjFYTSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFDWE4xWE0%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:28 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/copy-fights-the.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/copy-fights-the.htm</link>
</item>
<item>
	<title><![CDATA[Comprehensive Intellectual Capital Management: Step-by-Step]]></title>
	<description><![CDATA[Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.      <ul><li><br/>
Price=$47.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NvbXByZWhlbnNpdmUtSW50ZWxsZWN0dWFsLUNhcGl0YWwtTWFuYWdlbWVudC1TdGVwLWJ5LVN0ZXAvZHAvQjAwMFdFT0lORSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXRU9JTkU%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:26 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/comprehensive.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/comprehensive.htm</link>
</item>
<item>
	<title><![CDATA[Profiting from Intellectual Capital: Extracting Value from Innovation]]></title>
	<description><![CDATA[Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia<br>    "Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."-Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations.<br>    "A comprehensive collection of the key ideas for effectively managing intellectual assets in the twenty-first century."-Hubert St. Onge Senior Vice President, Strategic Capability, Mutual Life of Canada.<br>    "The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of 'best practices,' as well as the high level conceptual examination of various intellectual capital issues, is an important contribution to this fast-growing field."-Baruch Lev, PhD The Philip Bardes Professor of Accounting and Finance, Stern School of Business, New York University, and Director, The Intangibles Research Project at New York University.<br>    "This is a remarkable compendium of analytic approaches to that most elusive of management goals-managing intellectual capital. It gives our 'state-of-the-practice' knowledge a most substantial boost."-Larry Prusak Managing Principal, Knowledge Management, IBM Corporation.<br>    "Sullivan brings together strategic management and intellectual capital. The combination is powerful."-Russell L. Parr Senior Vice President, AUS Consultants.<br>    In today's postindustrial economy, technology and knowledge-based companies are superseding traditional manufacturing enterprises at a rapid rate. But as tangible assets give way to invisible, information-centered ones, most firms still know very little about their intellectual capital and what it can do for them.<br>    While a number of books and articles have already been written about the knowledge-creation and information-sharing aspects of intellectual capital management, Profiting from Intellectual Capital takes the next step-examining how companies can develop financial benefits and extract ever more value from their intellectual capital.<br>    Divided into three sections, the book is filled with the practices and procedures of companies that are in the vanguard of ICM-Dow Chemical, Xerox, Rockwell International, Skandia, and Hewlett-Packard. The first part of the book presents essential terms and concepts, along with basic material on the principles of value extraction and a discussion of the usefulness of values in the management of intellectual capital. The two subsequent sections offer methods for IC measurement, management, and monitoring, as well as important techniques for extracting value-including such practical initiatives as creating an intellectual property database, patent trees, and more.<br>    Profiting from Intellectual Capital is essential reading for today's forward-thinking executives, attorneys, accountants, and other professionals. Because while knowledge is power, knowledge can be profits, too.<br/>
Price=$31.01<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb2ZpdGluZy1JbnRlbGxlY3R1YWwtQ2FwaXRhbC1FeHRyYWN0aW5nLUlubm92YXRpb24vZHAvQjAwMFdMWFcyVSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXTFhXMlU%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:24 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/profiting-from-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/profiting-from-2.htm</link>
</item>
<item>
	<title><![CDATA[Against Intellectual Monopoly]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41Uukt4kzPL._SL75_.jpg"><br/>"Intellectual property" - patents and copyrights - have become controversial. We witness teenagers being sued for "pirating" music - and we observe AIDS patients in Africa dying due to lack of ability to pay for drugs that are high priced to satisfy patent holders. Are patents and copyrights essential to thriving creation and innovation - do we need them so that we all may enjoy fine music and good health? Across time and space the resounding answer is: No. So-called intellectual property is in fact an "intellectual monopoly" that hinders rather than helps the competitive free market regime that has delivered wealth and innovation to our doorsteps. This book has broad coverage of both copyrights and patents and is designed for a general audience, focusing on simple examples. The authors conclude that the only sensible policy to follow is to eliminate the patents and copyright systems as they currently exist.<br/>
Price=$20.95<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0FnYWluc3QtSW50ZWxsZWN0dWFsLU1vbm9wb2x5L2RwL0IwMDFFOTczMUElM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxRTk3MzFB">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:22 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/against-3.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/against-3.htm</link>
</item>
<item>
	<title><![CDATA[Driving Innovation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41%2B7EmqgB3L._SL75_.jpg"><br/>How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.<br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0RyaXZpbmctSW5ub3ZhdGlvbi9kcC9CMDAxODZaMEswJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTg2WjBLMA%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:20 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/driving-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/driving-2.htm</link>
</item>
<item>
	<title><![CDATA[Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets into Market Value]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51LtMixeiiL._SL75_.jpg"><br/>How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation?<br><br>    How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?<br><br>    How can an organization affect the firm's stock price using the leverage of intellectual assets?<br><br>    Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:<br>    * Basic concepts underlying IC (intellectual capital) and corporate value creation<br>    * The linkage between IC, business strategy, and profits<br>    * The different kinds of value-including qualitative and quantitative -firms realize from their IC<br>    * Activities required to produce the value firms desire from their IC<br>    * Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions<br>    * An economic model of an IC company<br><br>    The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.<br><br>    Visit our Web site at: www.wiley.com/<br/>
Price=$28.39<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVlLURyaXZlbi1JbnRlbGxlY3R1YWwtQ2FwaXRhbC1JbnRhbmdpYmxlLUNvcnBvcmF0ZS9kcC9CMDAwVzBSNVpRJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFcwUjVaUQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:19 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/value-driven-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/value-driven-2.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Capital in Enterprise Success: Strategy Revisited]]></title>
	<description><![CDATA[Maximize your company's intellectual capital with the tools, techniques, and framework found in <i>Intellectual Capital in Enterprise Success: Strategy Revisited</i>. This timely book will take you a step ahead of your competitors in driving successful and appropriate intellectual asset management practices, showing you how to capture and effectively deploy intellectual assets within your business.<br/>
Price=$21.51<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1DYXBpdGFsLUVudGVycHJpc2UtU3VjY2Vzcy1SZXZpc2l0ZWQvZHAvQjAwMUNYSExFMiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFDWEhMRTI%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:17 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-64.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-64.htm</link>
</item>
<item>
	<title><![CDATA[Patent Strategy: The Managers Guide to Profiting from Patent Portfolios (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41hFFMr7S6L._SL75_.jpg"><br/><b>FROM PATENT TO PROFIT</b><p>    Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement.      <ul><li>Case studies throughout the book give you a specific business context within which to consider the concepts introduced      <li>Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programs      </ul><br/>
Price=$76.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1BhdGVudC1TdHJhdGVneS1Qb3J0Zm9saW9zLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS1HZW5lcmFsL2RwL0IwMDBRWERBVEUlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwUVhEQVRF">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:13 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/patent-strategy.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/patent-strategy.htm</link>
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<item>
	<title><![CDATA[Pirates of the Digital Millennium: How the Intellectual Property Wars Damage Our Personal Freedoms, Our Jobs, and the World Economy]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/515lF0xJ46L._SL75_.jpg"><br/><p>Digital piracy. It's a global war -- and it's just begun. <i>Pirates of the Digital Millennium</i> chronicles that war. All of it: media conglomerates vs. teenagers, tech companies vs. content providers, artists battling artists, nations vs. nations, law enforcement vs. organized crime. John Gantz and Jack Rochester cover every side and all the implications. Economics. Law. Ethics. Culture. The players. And above all, the realities -- including the exclusive new findings of a 57-country digital piracy research project. The media universe is shaking to its very foundations. This book helps you make sense of what's happening -- and what's next. </p><br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1BpcmF0ZXMtRGlnaXRhbC1NaWxsZW5uaXVtLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwUDI4VldNJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFAyOFZXTQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:11 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/pirates-of-the.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/pirates-of-the.htm</link>
</item>
<item>
	<title><![CDATA[The Handbook of Nanotechnology: Business, Policy, and Intellectual Property Law]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51M18LqkkVL._SL75_.jpg"><br/>In the first attempt to fully explore the controversial issues associated with the commercial application of nanotechnology, you'll find a thorough analysis of intellectual property and patents, financing and legal concerns, regulatory measures particularly in the field of nanomedicine, and environmental regulations. The authors include a set of guideposts you can follow in your due diligence of the business and legal issues pertaining to the technology.<br/>
Price=$152.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0hhbmRib29rLU5hbm90ZWNobm9sb2d5LUJ1c2luZXNzLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwVklJUjYwJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFZJSVI2MA%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:09 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/the-handbook-of-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/the-handbook-of-2.htm</link>
</item>
<item>
	<title><![CDATA[Dual Income Tax: A Proposal for Reforming Corporate and Personal Income Tax in Germany]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41yzGFxP%2BIL._SL75_.jpg"><br/><P>In its Annual Report 2003/2004, the German Council of Economic Experts launched a dual income tax as an option for a fundamental tax reform in Germany. In February 2005, the German government appointed the Council to prepare a detailed report on economic effects of a business tax reform, with special emphasis on a dual income tax. With regard to the latter, conceptual problems of tax law and of tax administration were to be addressed as well as possible transitional problems when implementing a dual income tax. This book presents an English version of the original report completed in April 2006.</P><br/>
Price=$71.95<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0R1YWwtSW5jb21lLVRheC1SZWZvcm1pbmctQ29ycG9yYXRlL2RwL0IwMDFCWFdIWkclM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxQlhXSFpH">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:07 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/dual-income-tax.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/dual-income-tax.htm</link>
</item>
<item>
	<title><![CDATA[Resisting Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/31DW8WFRKHL._SL75_.jpg"><br/><P>Over the past decade, the scope of copyright and patent law has grown significantly, strengthening property rights, even when such rights seem to infringe upon other, more basic, priorities. This book investigates the ways in which activists, scholars, and communities are resisting the expansion of copyright and patent law in the information age. <br><br>Debora J. Halbert explores how an alternative framework for understanding intellectual property-including about how we <i>ought</i> to think about the issues, the development of social movements around specific issues, and civil disobedience-has developed. Each chapter in the book discusses how resistance is developing in relation to a particular copyright or patent issue such as:<br><br>* Access to patented medication<br>* Access to copyrighted information and music via the Internet<br>* The patenting of genetic material.<br><br>This controversial book examines the ways in which the idea of intellectual property is being re-thought by the victims of an over-expansive legal system. It will appeal to students and researchers from a range of disciplines, from law and political science to computer science, with an interest in intellectual property.</P><br/>
Price=$36.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Jlc2lzdGluZy1JbnRlbGxlY3R1YWwtUHJvcGVydHkvZHAvQjAwME9UOERNWSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPVDhETVk%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:06 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/resisting.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/resisting.htm</link>
</item>
<item>
	<title><![CDATA[Real Options and Intellectual Property: Capital Budgeting Under Imperfect Patent Protection]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41T7n%2BqFtzL._SL75_.jpg"><br/><P>Over the last years, due to intensive competition in the knowledge economy, legal aspects surrounding intellectual property (IP) rights - including litigation and settlement - have continuously gained in importance. Correspondingly, professional IP management has become an indispensable element of successful value-based management (VBM) in research-intensive firms.</P><P>With this text, the author proposes an integrated approach to patent risk and capital budgeting in pharmaceutical research and development (R and D), developing an option-based view (OBV) of imperfect patent protection, which draws upon contingent-claims analysis, stochastic game theory, as well as novel numerical methods. Bridging a widening gap between recent advances in the theory of financial analysis and current challenges faced by pharmaceutical companies, the text re-initiates a discussion about the contribution of quantitative frameworks to value-based R and D management.</P><br/>
Price=$63.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1JlYWwtT3B0aW9ucy1JbnRlbGxlY3R1YWwtUHJvcGVydHktUHJvdGVjdGlvbi9kcC9CMDAxOTJVT0tFJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTkyVU9LRQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:04 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/real-options.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/real-options.htm</link>
</item>
<item>
	<title><![CDATA[Friends Hold All Things in Common: Tradition, Intellectual Property, and the Adages of Erasmus]]></title>
	<description><![CDATA[Erasmus' Adages, a vast collection of the proverbial wisdom of Greek and Roman antiquity, was published in 1508 and became one of the most influential works of the Renaissance. It also marked a turning point in the history of Western thinking about literary property. At once a singularly successful commercial product of the new printing industry and a repository of intellectual wealth, the Adages looks ahead to the development of copyright and back to an ancient philosophical tradition that ideas should be universally shared in the spirit of friendship. In this elegant and tightly argued book, Kathy Eden focuses on both the commitment to friendship and common property that Erasmus shares with his favourite philosophers - Pythagoras, Plato, and Christ - and the early history of private property that gradually transforms European attitudes concerning the right to copy. In the process she accounts for the peculiar shape of Erasmus' collection of more than 3,000 proverbs and provides insightful readings of such ancient philosophical and religious thinkers as Pythagoras, Plato, Aristotle, Cicero, Iamblichus, Tertullian, Basil, Jerome, and Augustine.<br/>
Price=$33.60<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ZyaWVuZHMtSG9sZC1BbGwtVGhpbmdzLUNvbW1vbi9kcC9CMDAxNFRNU0dBJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTRUTVNHQQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:02 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/friends-hold.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/friends-hold.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Protection in VLSI Design: Theory and Practice]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/411pcDlhujL._SL75_.jpg"><br/><P>The development and implementation of intellectual property (IP) protection mechanisms is of crucial importance for the emerging reuse-based system design methodology. Maybe even more importantly, it is such an elegant scientific and engineering challenge that it has drawn a lot of attention from academia and industry in recent years.</P><P><STRONG>Intellectual Property Protection in VLSI Designs: Theory and Practice</STRONG> provides an overview of the security problems in modern VLSI design with a detailed treatment of our newly developed constraint-based protection paradigm for the protection of VLSI design IPs from FPGA design to standard-cell placement, from high-level synthesis solutions to gate-level netlist place-and-rout, and from advanced CAD tools to physical design algorithms. The problem of VLSI design IP protection is much more challenging than the protection of multimedia contents or software, and our protection paradigm is also conceptually different from the state-of-the-art approaches in those domains.</P><P>The key idea in this newly developed IP protection paradigm is to superimpose additional constraints that correspond to an encrypted signature of the designer to design/software in such a way that quality of design is only nominally impacted, while strong proof of authorship is guaranteed. It consists of three integrated parts: constraint-based watermarking, fingerprinting, and copy detection. Its correctness relies on the presence of all these components. In short, watermarking aims to embed signatures for the identification of the IP owner without altering the IP's functionality; fingerprinting seeks to provide effective ways to distinguish each individual IP users to protect legal IP buyers; copy detection is the method to trace improper use of the IP and demonstrate IP's ownership.</P><P><STRONG>Intellectual Property Protection in VLSI Designs: Theory and Practice</STRONG> contains the mathematical foundations for the developed IP protection paradigm, detailed pseudo-code and descriptions of its many techniques, numerous examples and experimental validation on well-known benchmarks, and clear explanations and comparisons of the many protection methods. </P><br/>
Price=$159.19<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1Qcm90ZWN0aW9uLVZMU0ktRGVzaWduL2RwL0IwMDEzTDQzT0UlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxM0w0M09F">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:00 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-63.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-63.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/4111SZXqFEL._SL75_.jpg"><br/><P>The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.</P><br/>
Price=$92.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1NYW5hZ2VtZW50LVRlY2hub2xvZ3ktQnJhbmRzLUFwcHJvcHJpYXRpb24vZHAvQjAwMFdOTDgxMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXTkw4MTA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:58 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-62.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-62.htm</link>
</item>
<item>
	<title><![CDATA[Valuing Intellectual Property in Japan, Britain and the United States]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41kOUueO1hL._SL75_.jpg"><br/><P>As shown by the bursting of the dot.com bubble, intellectual property is easily misevaluated. Re-evaluating risk and understanding the true value of intellectual property is a major problem, particularly important for business practitioners, including business analysts and investors, venture capitalists, accountants, insurance experts, intellectual property lawyers and also for those who hold intellectual property assets, such as media, publishing and pharmaceutical companies, and universities and other research bodies. Written by the foremost authorities in the field, this book considers the latest developments and puts forward much new thinking. This book includes thorough coverage of developments in Japan, which, as the country where significantly more new patents are registered each year than in any other country, is particularly important for this subject.</P><br/>
Price=$120.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVpbmctSW50ZWxsZWN0dWFsLVByb3BlcnR5LUJyaXRhaW4tVW5pdGVkL2RwL0IwMDBPVDg0WTYlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwT1Q4NFk2">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:56 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/valuing.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/valuing.htm</link>
</item>
<item>
	<title><![CDATA[Globalising Intellectual Property Rights]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41NmzkJHniL._SL75_.jpg"><br/><P>In Globalising Intellectual Property Rights, Matthews looks at the various aspects of the agenda-setting, legal interpretation, implementation, enforcement and revision of the TRIPS Agreement (Trade-Related Aspects of Intellectual Property Rights, including Trade in Counterfeit Goods) from the viewpoint of global business interests and from the perspective of developing countries. This book will be of interest to students and researchers in the fields of international relations, intellectual property law, international economic law and development studies.</P><br/>
Price=$32.47<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0dsb2JhbGlzaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS1SaWdodHMvZHAvQjAwME9JMTIwSyUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPSTEyMEs%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:54 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/globalising.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/globalising.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Damages: Guidelines and Analysis]]></title>
	<description><![CDATA[<b>A comprehensive resource for anyone involved in intellectual property litigation</b><p>    With Intellectual Property Damages you'll get the basics of the intellectual property litigation process, the essential "rules" in postulating damages theories, the basics of IP law, the economic policies that are the foundation for much of IP litigation, the skills necessary to correctly calculate damages in IP cases--and more!    <p>    Order your copy today!<br/>
Price=$161.81<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1EYW1hZ2VzLUd1aWRlbGluZXMtQW5hbHlzaXMvZHAvQjAwMFdFUEhDMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXRVBIQzA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:52 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-61.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-61.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Assets in Mergers and Acquisitions]]></title>
	<description><![CDATA[<b>An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions</b><p>    In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues.    <p>    Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.<br/>
Price=$96.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1Bc3NldHMtTWVyZ2Vycy1BY3F1aXNpdGlvbnMvZHAvQjAwMFZaU09XMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBWWlNPVzA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:51 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-60.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-60.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51xjKM7ZwdL._SL75_.jpg"><br/>No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.<br/>
Price=$54.40<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1NYW5hZ2Vycy1JbnZlc3RvcnMtRXZhbHVhdGluZy9kcC9CMDAxSU5WVFlFJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMUlOVlRZRQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:49 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-59.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-59.htm</link>
</item>
<item>
	<title><![CDATA[Scientific Authorship: Credit and Intellectual Property in Science]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51nvjpeU4rL._SL75_.jpg"><br/>Since the seventeenth century our ideas of scientific authorship have expanded and changed dramatically. In this ambitious volume of new work, Mario Biagioli and Peter Galison have brought together historians of science, literary historians, and historians of the book. Together they track the changing nature and identity of the author in science, both historically and conceptually, from the emergence of scientific academies in the age of Galileo to concerns with large-scale multiauthorship and intellectual property rights in the age of cloning labs and pharmaceutical giants. How, for example, do we decide whether a chemical compound is discovered or invented? What does it mean to patent genetic material? <br>Documenting the emergence of authorship in the late medieval period, authorship's limits and its fragmentation, Scientific Authorship offers a collective history of a complex relationship.<br/>
Price=$29.56<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1NjaWVudGlmaWMtQXV0aG9yc2hpcC1JbnRlbGxlY3R1YWwtUHJvcGVydHktU2NpZW5jZS9kcC9CMDAxOTNXVzdRJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTkzV1c3UQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:47 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/scientific.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/scientific.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property and Innovation Management in Small Firms]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/414DTMRSF3L._SL75_.jpg"><br/><P>The study of small business in the information age has become a growing topic for academic research and debate, particularly in the area of intellectual property protection and its management.  Based on the findings of a number of research projects, this timely contribution focuses on intellectual property management in small and medium-sized enterprises from both a national and international perspective and addresses this issue in the context of innovation and knowledge management.</P><br/>
Price=$135.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1Jbm5vdmF0aW9uLU1hbmFnZW1lbnQtU21hbGwvZHAvQjAwME9JMEs2MiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPSTBLNjI%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:46 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-58.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-58.htm</link>
</item>
<item>
	<title><![CDATA[Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51Twl3AtUML._SL75_.jpg"><br/>This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.<br/>
Price=$23.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb3RlY3RpbmctWW91ci1Db21wYW55cy1JbnRlbGxlY3R1YWwtUHJvcGVydHkvZHAvQjAwMFVLMDNENCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBVSzAzRDQ%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:44 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/protecting-your-4.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/protecting-your-4.htm</link>
</item>
<item>
	<title><![CDATA[Digital Media & Intellectual Property: Management of Rights and Consumer Protection in a Comparative Analysis]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41cGvQuDQ4L._SL75_.jpg"><br/>The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media. It describes the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular, the author analyzes the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe, and their impact on consumer protection policy. The book concludes with an overview of the effects, and the possible solutions, under U.S. and EU law, posed by using contractual arrangements to expand intellectual property rights.<br/>
Price=$79.20<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0RpZ2l0YWwtTWVkaWEtSW50ZWxsZWN0dWFsLVByb3BlcnR5LUNvbXBhcmF0aXZlL2RwL0IwMDFCU0lBTzglM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxQlNJQU84">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:42 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/digital-media.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/digital-media.htm</link>
</item>
<item>
	<title><![CDATA[The Economics of Intellectual Property in a World without Frontiers: A Study of Computer Software]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51qyYkljmAL._SL75_.jpg"><br/>This work explores the problems arising from dynamic information technology in its application to intellectual property rights. In a global marketplace of ideas, political boundaries and the sovereignty of the nation state seem to be disappearing because of the increasing difficulty of scrutinizing the infringement of intellectual property. That is particularly true of computer software, the focus of this book. The work analyzes the legal and political economy implications of investment in the software programming industry and the near-futility of monitoring protection of intellectual property in industry. The book begins by exploring the current state of copyright laws for computer software. It analyzes the economic theories of demand elasticities, public choice, clubs, and the concept of public goods as those theories apply to intellectual property, particularly computer software. This analysis is followed by a discussion of prevailing legislation in the United States, Europe, Japan, Asia, and China. The analysis is fortified by a comprehensive coverage of the Uruguay Round. The work concludes in favor of the free flow of information, which yields overwhelming benefits to a globally integrated market.<br/>
Price=$86.36<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0Vjb25vbWljcy1JbnRlbGxlY3R1YWwtUHJvcGVydHktd2l0aG91dC1Gcm9udGllcnMvZHAvQjAwMFBZM0pPMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBQWTNKTzA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:39 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/the-economics-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/the-economics-2.htm</link>
</item>
<item>
	<title><![CDATA[Digital Piracy: Protecting Your Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41HWH71EJYL._SL75_.jpg"><br/><P><B>Do you Use Paypal to sell your products on the Net?</B><P>We do, too. However, we got DARN tired of finding our products on the net being used by PayPal Download Thieves.   <P>We bet you are sick to death of it too.  After all, how come they can just walk in and take what is not theirs and take it from you? They don't deserve it, they didn't work for what <B>you worked so hard</B> for.   <P><B>You don't deserve to be victimized.</B><P>Find out how they are getting in, and how to prevent it!   <P></P><br/>
Price=$2.39<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0RpZ2l0YWwtUGlyYWN5LVByb3RlY3RpbmctSW50ZWxsZWN0dWFsLVByb3BlcnR5L2RwL0IwMDBGQzJRVDYlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwRkMyUVQ2">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:38 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/digital-piracy.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/digital-piracy.htm</link>
</item>
<item>
	<title><![CDATA[From Ideas to Assets: Investing Wisely in Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/514-zjKC5iL._SL75_.jpg"><br/>In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.<br><br>    From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.<br><br>    The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.<br/>
Price=$50.18<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0lkZWFzLUFzc2V0cy1JbnZlc3RpbmctSW50ZWxsZWN0dWFsLVByb3BlcnR5L2RwL0IwMDBWSTNKTEklM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwVkkzSkxJ">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:34 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/from-ideas-to-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/from-ideas-to-2.htm</link>
</item>
<item>
	<title><![CDATA[Private Power, Public Law: The Globalization of Intellectual Property Rights]]></title>
	<description><![CDATA[Susan Sell's book reveals how power in international politics is increasingly exercised by private interests rather than governments. In 1994 the World Trade Organization (WTO) adopted the Agreement in Trade-Related Aspects of Intellectual Property Rights (TRIPS), which dictated to states how they should regulate the protection of intellectual property. This book argues that TRIPS resulted from lobbying by powerful multinational corporations who wished to mould international law to protect their markets.<br/>
Price=$25.59<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ByaXZhdGUtUG93ZXItUHVibGljLUxhdy1HbG9iYWxpemF0aW9uL2RwL0IwMDFHQVBOTE8lM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxR0FQTkxP">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:32 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/private-power-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/private-power-2.htm</link>
</item>
<item>
	<title><![CDATA[Global Intellectual Property Rights: Knowledge, Access and Development]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51KsofXu6JL._SL75_.jpg"><br/><DIV>Intellectual property rights such as patents can reduce access to knowledge in genetics, health, agriculture, education, and information technology, particularly for people in developing countries. <i>Global Intellectual Property Rights</i> shows how the new global rules of intellectual property have been the product of the strategic behavior of multinationals, rather than democratic dialogue. The final section of the book suggests strategies aimed at developing more flexible standard for poor countries, and for keeping knowledge in the intellectual commons.</div><br/>
Price=$27.16<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0dsb2JhbC1JbnRlbGxlY3R1YWwtUHJvcGVydHktUmlnaHRzLURldmVsb3BtZW50L2RwL0IwMDBRVzdQVTAlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwUVc3UFUw">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:31 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/global-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/global-2.htm</link>
</item>
<item>
	<title><![CDATA[Teaching of Intellectual Property: Principles and Methods]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/514b5yFZn8L._SL75_.jpg"><br/>Intellectual property (IP) comprises not only the valuable economic assets of private firms, but also the social and cultural assets of society. The potential impact of intellectual property assets is so great that it is likely to have a considerable effect on national and international economic development in the future. Despite this, the area of IP education is relatively new to many academic institutions, and principles and methods in teaching IP are still evolving. Against this backdrop, a number of internationally renowned professors and practitioners share their teaching techniques in their particular fields of expertise, including what they consider should be taught in terms of coursework. The result is a valuable handbook for teachers and those wishing to get up to speed on international IP issues.<br/>
Price=$64.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1RlYWNoaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS1QcmluY2lwbGVzLU1ldGhvZHMvZHAvQjAwMUVMSldHVyUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFFTEpXR1c%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:29 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/teaching-of-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/teaching-of-2.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property: Licensing and Joint Venture Profit Strategies]]></title>
	<description><![CDATA["Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.<br/>
Price=$55.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1MaWNlbnNpbmctVmVudHVyZS1TdHJhdGVnaWVzL2RwL0IwMDBWNzdEN1UlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwVjc3RDdV">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:28 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-57.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-57.htm</link>
</item>
<item>
	<title><![CDATA[Valuation and Pricing of Technology-Based Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51auBFUJKIL._SL75_.jpg"><br/>This indispensable tool provides readers with complete coverage of the issues, methods, and art of valuing and pricing of early-stage technologies including backgrounds in the core concepts, sources of value, methods of valuation, equity realizations, and negotiation strategies.<br/>
Price=$86.40<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVhdGlvbi1QcmljaW5nLVRlY2hub2xvZ3ktQmFzZWQtSW50ZWxsZWN0dWFsLVByb3BlcnR5L2RwL0IwMDBWU1BTUUMlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwVlNQU1FD">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:27 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/valuation-and-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/valuation-and-2.htm</link>
</item>
<item>
	<title><![CDATA[Essentials of Licensing Intellectual Property]]></title>
	<description><![CDATA[Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.    <p>    Order your copy today!<br/>
Price=$20.76<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0Vzc2VudGlhbHMtb2YtTGljZW5zaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwVlhIS0gyJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFZYSEtIMg%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:25 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/essentials-of-4.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/essentials-of-4.htm</link>
</item>
<item>
	<title><![CDATA[Economic Damages in Intellectual Property: A Hands-On Guide to Litigation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/511KzvA90GL._SL75_.jpg"><br/><b>Insider Information at Your Fingertips</b><p>    Determining the worth of intellectual property (IP) is a complicated task. An IP litigator needs to conclude the monetary damage occurring as a result of harm done to an inventor's or a company's reputation as well as the economic damage caused by compromise of an idea or invention due to its unauthorized usage.    <p>    Edited by litigation expert Daniel Slottje, <i>Economic Damages in Intellectual Property: A Hands-On Guide to Litigation</i> sheds light on how to quantify damages in IP litigation matters with revealing contributions from IP professionals, attorneys, economics professors, certified public accountants and other damages professionals.    <p>    This essential resource is thoroughly researched with timely insight on quantification of damages; evaluation of damage claims in trade secrets; patent, copyright, and trademark cases; economic damages; and much more.    <p>    With IP litigation becoming more and more prevalent today, the demand increases for IP professionals and attorneys to understand how economists, accountants, and financial analysts quantify damages in IP matters. <i>Economic Damages in Intellectual Property: A Hands-On Guide to Litigation</i> demystifies this process and provides you with an "at-your-fingertips" resource brimming with current, relevant information in the field of intellectual property litigation.<br/>
Price=$58.38<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0Vjb25vbWljLURhbWFnZXMtSW50ZWxsZWN0dWFsLVByb3BlcnR5LUhhbmRzLS9kcC9CMDAwVzJNWThDJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFcyTVk4Qw%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:23 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/economic-3.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/economic-3.htm</link>
</item>
<item>
	<title><![CDATA[Royalty Rates for Licensing Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51Rd2FIYjTL._SL75_.jpg"><br/>Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries.<br/>
Price=$118.80<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1JveWFsdHktUmF0ZXMtTGljZW5zaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAxQ0JEMDFNJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMUNCRDAxTQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:22 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/royalty-rates-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/royalty-rates-2.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/411Indh8Y0L._SL75_.jpg"><br/>"The definitive guide to intellectual property for business managers How can a product of the mind-an innovation, a song, a logo, a business secret-become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It's also a key question for individuals-for instance, if you quit your job after mastering the company's secrets, what can you do with that information? With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights-all essential business issues that have changed rapidly in the last few years. Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg's surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how."<br/>
Price=$13.37<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwVzkzRDNBJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFc5M0QzQQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:21 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-56.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-56.htm</link>
</item>
<item>
	<title><![CDATA[Negotiating Copyright:  Authorship and the Discourse of Literary Property Rights in Nineteenth-Century America]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41Gpbp0i8OL._SL75_.jpg"><br/>This book examines how debates over copyright law in the United States during the nineteenth century, particularly over the lack of an international copyright law, intersected with the business practices and political and artistic beliefs of American authors. These debates shaped a discourse of literary property rights that forced authors to negotiate their copyrights not only with their publishers, but with their readers as well. The author argues that the act of taking out a copyright was more than a mere legal mechanism marking a transition from amateur to professional or artist to businessperson. Taking out a copyright had a profound impact on how audiences viewed authors, how authors perceived their profession, and how they represented individual rights and property ownership within their texts. The book is unique in the scope of its research, tracking developments from the 1820s through the 1890s, and in the way it approaches the work and careers of well-known authors. The author employs research from  the American Antiquarian Society, the Harriet Beecher Stowe Center, and the Government and Special Collections at the University of Iowa, drawing on an array of documents including newspaper editorials, legislative hearings, court decisions, and the public and private writing of James Fenimore Cooper, Walt Whitman, Harriet Beecher Stowe, Samuel Clemens, and Emily Dickinson to demonstrate how authors found themselves in an uneasy opposition to their reading public.<br/>
Price=$56.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL05lZ290aWF0aW5nLUNvcHlyaWdodC1BdXRob3JzaGlwLURpc2NvdXJzZS1OaW5ldGVlbnRoLUNlbnR1cnkvZHAvQjAwMUUzOVpDUSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFFMzlaQ1E%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:34 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/negotiating-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/negotiating-2.htm</link>
</item>
<item>
	<title><![CDATA[Property and Power in Social Theory]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41E36VFJ64L._SL75_.jpg"><br/>In social and political theories of class inequality and stratification, property and power perform a key role. However, theorists have yet to clearly define these concepts, their mutual boundaries and scopes of application. Moreover, a ''primacy puzzle'' remains unsolved: is power ultimately dependent on property, or property upon power? Which is primary, which derivative? Dick Pels seeks answers to the property/power puzzle by undertaking a broad historical inquiry into its intellectual origins and present-day effects. He re-examines the increasingly misleading terms of the debate between property and power by placing the traditional controversy within the framework of intellectual rivalry. He traces the intricate pattern of rivalry between the two master concepts through a series of case studies, including: * Marxism vs. anarchism * the fascist assertion of the primacy of the political * social science as power theory * the managerial revolution * the knowledge society and the new intellectual classes Having examined knowledge as property-and-power, Pels elaborates a radical and reflexive theory of intellectual rivalry This book unravels the dialectics of social-scientific dichotomies and provides a novel and informative way of organizing twentieth century social theory. The work makes a valuable contribution to sociological theory and to the history of thought.<br/>
Price=$111.69<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb3BlcnR5LVBvd2VyLVNvY2lhbC1UaGVvcnkvZHAvQjAwME9JMTE1NiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPSTExNTY%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:32 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/property-and.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/property-and.htm</link>
</item>
<item>
	<title><![CDATA[Capital for Our Time: The Economic, Legal, and Management Challenges of Intellectual Capital]]></title>
	<description><![CDATA[<i>Capital For Our Time</i> is among the first to bring together experts from widely different fields to address the challenges of intellectual capital.  It includes essays by cutting-edge academics, economists, attorneys, researchers, intellectual capital managers, and CEOs as well as representatives of the venture capital, government, and trade association communities.  Prominent professionals discuss the impact of intellectual capital on national and corporate performance including</p><P><LI> The role of ideas in economic growth</LI><LI> The effectiveness of the legal system in protecting idea-based property rights</LI><LI> The demands of knowledge management</LI><LI> Investor, policy maker, and management perspectives on valuing intellectual assets</LI><LI> The impact of intellectual capital on business relationships</LI><LI> Specific challenges of the Internet and the Genome Project</LI><LI> Impending changes and opportunities in the international regime</LI><LI> Intellectual capital and the innovation imperative</LI><br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NhcGl0YWwtT3VyLVRpbWUtTWFuYWdlbWVudC1JbnRlbGxlY3R1YWwvZHAvQjAwMUdJUDVBQSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFHSVA1QUE%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:30 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/capital-for-our.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/capital-for-our.htm</link>
</item>
<item>
	<title><![CDATA[Copy Fights: The Future of Intellectural Property in the Information Age]]></title>
	<description><![CDATA[A debate on the theory of intellectual property, the evolution of copyright and patent law, and the use of technology to protect intellectual property. An important book on cutting-edge issues.<br/>
Price=$6.40<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NvcHktRmlnaHRzLUludGVsbGVjdHVyYWwtUHJvcGVydHktSW5mb3JtYXRpb24vZHAvQjAwMUNYTjFYTSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFDWE4xWE0%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:28 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/copy-fights-the.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/copy-fights-the.htm</link>
</item>
<item>
	<title><![CDATA[Comprehensive Intellectual Capital Management: Step-by-Step]]></title>
	<description><![CDATA[Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.      <ul><li><br/>
Price=$47.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NvbXByZWhlbnNpdmUtSW50ZWxsZWN0dWFsLUNhcGl0YWwtTWFuYWdlbWVudC1TdGVwLWJ5LVN0ZXAvZHAvQjAwMFdFT0lORSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXRU9JTkU%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:26 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/comprehensive.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/comprehensive.htm</link>
</item>
<item>
	<title><![CDATA[Profiting from Intellectual Capital: Extracting Value from Innovation]]></title>
	<description><![CDATA[Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia<br>    "Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."-Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations.<br>    "A comprehensive collection of the key ideas for effectively managing intellectual assets in the twenty-first century."-Hubert St. Onge Senior Vice President, Strategic Capability, Mutual Life of Canada.<br>    "The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of 'best practices,' as well as the high level conceptual examination of various intellectual capital issues, is an important contribution to this fast-growing field."-Baruch Lev, PhD The Philip Bardes Professor of Accounting and Finance, Stern School of Business, New York University, and Director, The Intangibles Research Project at New York University.<br>    "This is a remarkable compendium of analytic approaches to that most elusive of management goals-managing intellectual capital. It gives our 'state-of-the-practice' knowledge a most substantial boost."-Larry Prusak Managing Principal, Knowledge Management, IBM Corporation.<br>    "Sullivan brings together strategic management and intellectual capital. The combination is powerful."-Russell L. Parr Senior Vice President, AUS Consultants.<br>    In today's postindustrial economy, technology and knowledge-based companies are superseding traditional manufacturing enterprises at a rapid rate. But as tangible assets give way to invisible, information-centered ones, most firms still know very little about their intellectual capital and what it can do for them.<br>    While a number of books and articles have already been written about the knowledge-creation and information-sharing aspects of intellectual capital management, Profiting from Intellectual Capital takes the next step-examining how companies can develop financial benefits and extract ever more value from their intellectual capital.<br>    Divided into three sections, the book is filled with the practices and procedures of companies that are in the vanguard of ICM-Dow Chemical, Xerox, Rockwell International, Skandia, and Hewlett-Packard. The first part of the book presents essential terms and concepts, along with basic material on the principles of value extraction and a discussion of the usefulness of values in the management of intellectual capital. The two subsequent sections offer methods for IC measurement, management, and monitoring, as well as important techniques for extracting value-including such practical initiatives as creating an intellectual property database, patent trees, and more.<br>    Profiting from Intellectual Capital is essential reading for today's forward-thinking executives, attorneys, accountants, and other professionals. Because while knowledge is power, knowledge can be profits, too.<br/>
Price=$31.01<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb2ZpdGluZy1JbnRlbGxlY3R1YWwtQ2FwaXRhbC1FeHRyYWN0aW5nLUlubm92YXRpb24vZHAvQjAwMFdMWFcyVSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXTFhXMlU%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:24 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/profiting-from-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/profiting-from-2.htm</link>
</item>
<item>
	<title><![CDATA[Against Intellectual Monopoly]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41Uukt4kzPL._SL75_.jpg"><br/>"Intellectual property" - patents and copyrights - have become controversial. We witness teenagers being sued for "pirating" music - and we observe AIDS patients in Africa dying due to lack of ability to pay for drugs that are high priced to satisfy patent holders. Are patents and copyrights essential to thriving creation and innovation - do we need them so that we all may enjoy fine music and good health? Across time and space the resounding answer is: No. So-called intellectual property is in fact an "intellectual monopoly" that hinders rather than helps the competitive free market regime that has delivered wealth and innovation to our doorsteps. This book has broad coverage of both copyrights and patents and is designed for a general audience, focusing on simple examples. The authors conclude that the only sensible policy to follow is to eliminate the patents and copyright systems as they currently exist.<br/>
Price=$20.95<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0FnYWluc3QtSW50ZWxsZWN0dWFsLU1vbm9wb2x5L2RwL0IwMDFFOTczMUElM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxRTk3MzFB">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:22 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/against-3.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/against-3.htm</link>
</item>
<item>
	<title><![CDATA[Driving Innovation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41%2B7EmqgB3L._SL75_.jpg"><br/>How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.<br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0RyaXZpbmctSW5ub3ZhdGlvbi9kcC9CMDAxODZaMEswJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTg2WjBLMA%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:20 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/driving-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/driving-2.htm</link>
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<item>
	<title><![CDATA[Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets into Market Value]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51LtMixeiiL._SL75_.jpg"><br/>How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation?<br><br>    How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?<br><br>    How can an organization affect the firm's stock price using the leverage of intellectual assets?<br><br>    Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:<br>    * Basic concepts underlying IC (intellectual capital) and corporate value creation<br>    * The linkage between IC, business strategy, and profits<br>    * The different kinds of value-including qualitative and quantitative -firms realize from their IC<br>    * Activities required to produce the value firms desire from their IC<br>    * Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions<br>    * An economic model of an IC company<br><br>    The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.<br><br>    Visit our Web site at: www.wiley.com/<br/>
Price=$28.39<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVlLURyaXZlbi1JbnRlbGxlY3R1YWwtQ2FwaXRhbC1JbnRhbmdpYmxlLUNvcnBvcmF0ZS9kcC9CMDAwVzBSNVpRJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFcwUjVaUQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:19 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/value-driven-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/value-driven-2.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Capital in Enterprise Success: Strategy Revisited]]></title>
	<description><![CDATA[Maximize your company's intellectual capital with the tools, techniques, and framework found in <i>Intellectual Capital in Enterprise Success: Strategy Revisited</i>. This timely book will take you a step ahead of your competitors in driving successful and appropriate intellectual asset management practices, showing you how to capture and effectively deploy intellectual assets within your business.<br/>
Price=$21.51<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1DYXBpdGFsLUVudGVycHJpc2UtU3VjY2Vzcy1SZXZpc2l0ZWQvZHAvQjAwMUNYSExFMiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFDWEhMRTI%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:17 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-64.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-64.htm</link>
</item>
<item>
	<title><![CDATA[Patent Strategy: The Managers Guide to Profiting from Patent Portfolios (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41hFFMr7S6L._SL75_.jpg"><br/><b>FROM PATENT TO PROFIT</b><p>    Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement.      <ul><li>Case studies throughout the book give you a specific business context within which to consider the concepts introduced      <li>Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programs      </ul><br/>
Price=$76.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1BhdGVudC1TdHJhdGVneS1Qb3J0Zm9saW9zLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS1HZW5lcmFsL2RwL0IwMDBRWERBVEUlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwUVhEQVRF">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:13 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/patent-strategy.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/patent-strategy.htm</link>
</item>
<item>
	<title><![CDATA[Pirates of the Digital Millennium: How the Intellectual Property Wars Damage Our Personal Freedoms, Our Jobs, and the World Economy]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/515lF0xJ46L._SL75_.jpg"><br/><p>Digital piracy. It's a global war -- and it's just begun. <i>Pirates of the Digital Millennium</i> chronicles that war. All of it: media conglomerates vs. teenagers, tech companies vs. content providers, artists battling artists, nations vs. nations, law enforcement vs. organized crime. John Gantz and Jack Rochester cover every side and all the implications. Economics. Law. Ethics. Culture. The players. And above all, the realities -- including the exclusive new findings of a 57-country digital piracy research project. The media universe is shaking to its very foundations. This book helps you make sense of what's happening -- and what's next. </p><br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1BpcmF0ZXMtRGlnaXRhbC1NaWxsZW5uaXVtLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwUDI4VldNJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFAyOFZXTQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:11 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/pirates-of-the.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/pirates-of-the.htm</link>
</item>
<item>
	<title><![CDATA[The Handbook of Nanotechnology: Business, Policy, and Intellectual Property Law]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51M18LqkkVL._SL75_.jpg"><br/>In the first attempt to fully explore the controversial issues associated with the commercial application of nanotechnology, you'll find a thorough analysis of intellectual property and patents, financing and legal concerns, regulatory measures particularly in the field of nanomedicine, and environmental regulations. The authors include a set of guideposts you can follow in your due diligence of the business and legal issues pertaining to the technology.<br/>
Price=$152.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0hhbmRib29rLU5hbm90ZWNobm9sb2d5LUJ1c2luZXNzLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwVklJUjYwJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFZJSVI2MA%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:09 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/the-handbook-of-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/the-handbook-of-2.htm</link>
</item>
<item>
	<title><![CDATA[Dual Income Tax: A Proposal for Reforming Corporate and Personal Income Tax in Germany]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41yzGFxP%2BIL._SL75_.jpg"><br/><P>In its Annual Report 2003/2004, the German Council of Economic Experts launched a dual income tax as an option for a fundamental tax reform in Germany. In February 2005, the German government appointed the Council to prepare a detailed report on economic effects of a business tax reform, with special emphasis on a dual income tax. With regard to the latter, conceptual problems of tax law and of tax administration were to be addressed as well as possible transitional problems when implementing a dual income tax. This book presents an English version of the original report completed in April 2006.</P><br/>
Price=$71.95<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0R1YWwtSW5jb21lLVRheC1SZWZvcm1pbmctQ29ycG9yYXRlL2RwL0IwMDFCWFdIWkclM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxQlhXSFpH">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:07 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/dual-income-tax.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/dual-income-tax.htm</link>
</item>
<item>
	<title><![CDATA[Resisting Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/31DW8WFRKHL._SL75_.jpg"><br/><P>Over the past decade, the scope of copyright and patent law has grown significantly, strengthening property rights, even when such rights seem to infringe upon other, more basic, priorities. This book investigates the ways in which activists, scholars, and communities are resisting the expansion of copyright and patent law in the information age. <br><br>Debora J. Halbert explores how an alternative framework for understanding intellectual property-including about how we <i>ought</i> to think about the issues, the development of social movements around specific issues, and civil disobedience-has developed. Each chapter in the book discusses how resistance is developing in relation to a particular copyright or patent issue such as:<br><br>* Access to patented medication<br>* Access to copyrighted information and music via the Internet<br>* The patenting of genetic material.<br><br>This controversial book examines the ways in which the idea of intellectual property is being re-thought by the victims of an over-expansive legal system. It will appeal to students and researchers from a range of disciplines, from law and political science to computer science, with an interest in intellectual property.</P><br/>
Price=$36.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Jlc2lzdGluZy1JbnRlbGxlY3R1YWwtUHJvcGVydHkvZHAvQjAwME9UOERNWSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPVDhETVk%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:06 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/resisting.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/resisting.htm</link>
</item>
<item>
	<title><![CDATA[Real Options and Intellectual Property: Capital Budgeting Under Imperfect Patent Protection]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41T7n%2BqFtzL._SL75_.jpg"><br/><P>Over the last years, due to intensive competition in the knowledge economy, legal aspects surrounding intellectual property (IP) rights - including litigation and settlement - have continuously gained in importance. Correspondingly, professional IP management has become an indispensable element of successful value-based management (VBM) in research-intensive firms.</P><P>With this text, the author proposes an integrated approach to patent risk and capital budgeting in pharmaceutical research and development (R and D), developing an option-based view (OBV) of imperfect patent protection, which draws upon contingent-claims analysis, stochastic game theory, as well as novel numerical methods. Bridging a widening gap between recent advances in the theory of financial analysis and current challenges faced by pharmaceutical companies, the text re-initiates a discussion about the contribution of quantitative frameworks to value-based R and D management.</P><br/>
Price=$63.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1JlYWwtT3B0aW9ucy1JbnRlbGxlY3R1YWwtUHJvcGVydHktUHJvdGVjdGlvbi9kcC9CMDAxOTJVT0tFJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTkyVU9LRQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:04 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/real-options.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/real-options.htm</link>
</item>
<item>
	<title><![CDATA[Friends Hold All Things in Common: Tradition, Intellectual Property, and the Adages of Erasmus]]></title>
	<description><![CDATA[Erasmus' Adages, a vast collection of the proverbial wisdom of Greek and Roman antiquity, was published in 1508 and became one of the most influential works of the Renaissance. It also marked a turning point in the history of Western thinking about literary property. At once a singularly successful commercial product of the new printing industry and a repository of intellectual wealth, the Adages looks ahead to the development of copyright and back to an ancient philosophical tradition that ideas should be universally shared in the spirit of friendship. In this elegant and tightly argued book, Kathy Eden focuses on both the commitment to friendship and common property that Erasmus shares with his favourite philosophers - Pythagoras, Plato, and Christ - and the early history of private property that gradually transforms European attitudes concerning the right to copy. In the process she accounts for the peculiar shape of Erasmus' collection of more than 3,000 proverbs and provides insightful readings of such ancient philosophical and religious thinkers as Pythagoras, Plato, Aristotle, Cicero, Iamblichus, Tertullian, Basil, Jerome, and Augustine.<br/>
Price=$33.60<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ZyaWVuZHMtSG9sZC1BbGwtVGhpbmdzLUNvbW1vbi9kcC9CMDAxNFRNU0dBJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTRUTVNHQQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:02 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/friends-hold.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/friends-hold.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Protection in VLSI Design: Theory and Practice]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/411pcDlhujL._SL75_.jpg"><br/><P>The development and implementation of intellectual property (IP) protection mechanisms is of crucial importance for the emerging reuse-based system design methodology. Maybe even more importantly, it is such an elegant scientific and engineering challenge that it has drawn a lot of attention from academia and industry in recent years.</P><P><STRONG>Intellectual Property Protection in VLSI Designs: Theory and Practice</STRONG> provides an overview of the security problems in modern VLSI design with a detailed treatment of our newly developed constraint-based protection paradigm for the protection of VLSI design IPs from FPGA design to standard-cell placement, from high-level synthesis solutions to gate-level netlist place-and-rout, and from advanced CAD tools to physical design algorithms. The problem of VLSI design IP protection is much more challenging than the protection of multimedia contents or software, and our protection paradigm is also conceptually different from the state-of-the-art approaches in those domains.</P><P>The key idea in this newly developed IP protection paradigm is to superimpose additional constraints that correspond to an encrypted signature of the designer to design/software in such a way that quality of design is only nominally impacted, while strong proof of authorship is guaranteed. It consists of three integrated parts: constraint-based watermarking, fingerprinting, and copy detection. Its correctness relies on the presence of all these components. In short, watermarking aims to embed signatures for the identification of the IP owner without altering the IP's functionality; fingerprinting seeks to provide effective ways to distinguish each individual IP users to protect legal IP buyers; copy detection is the method to trace improper use of the IP and demonstrate IP's ownership.</P><P><STRONG>Intellectual Property Protection in VLSI Designs: Theory and Practice</STRONG> contains the mathematical foundations for the developed IP protection paradigm, detailed pseudo-code and descriptions of its many techniques, numerous examples and experimental validation on well-known benchmarks, and clear explanations and comparisons of the many protection methods. </P><br/>
Price=$159.19<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1Qcm90ZWN0aW9uLVZMU0ktRGVzaWduL2RwL0IwMDEzTDQzT0UlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxM0w0M09F">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:00 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-63.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-63.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/4111SZXqFEL._SL75_.jpg"><br/><P>The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.</P><br/>
Price=$92.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1NYW5hZ2VtZW50LVRlY2hub2xvZ3ktQnJhbmRzLUFwcHJvcHJpYXRpb24vZHAvQjAwMFdOTDgxMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXTkw4MTA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:58 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-62.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-62.htm</link>
</item>
<item>
	<title><![CDATA[Valuing Intellectual Property in Japan, Britain and the United States]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41kOUueO1hL._SL75_.jpg"><br/><P>As shown by the bursting of the dot.com bubble, intellectual property is easily misevaluated. Re-evaluating risk and understanding the true value of intellectual property is a major problem, particularly important for business practitioners, including business analysts and investors, venture capitalists, accountants, insurance experts, intellectual property lawyers and also for those who hold intellectual property assets, such as media, publishing and pharmaceutical companies, and universities and other research bodies. Written by the foremost authorities in the field, this book considers the latest developments and puts forward much new thinking. This book includes thorough coverage of developments in Japan, which, as the country where significantly more new patents are registered each year than in any other country, is particularly important for this subject.</P><br/>
Price=$120.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVpbmctSW50ZWxsZWN0dWFsLVByb3BlcnR5LUJyaXRhaW4tVW5pdGVkL2RwL0IwMDBPVDg0WTYlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwT1Q4NFk2">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:56 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/valuing.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/valuing.htm</link>
</item>
<item>
	<title><![CDATA[Globalising Intellectual Property Rights]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41NmzkJHniL._SL75_.jpg"><br/><P>In Globalising Intellectual Property Rights, Matthews looks at the various aspects of the agenda-setting, legal interpretation, implementation, enforcement and revision of the TRIPS Agreement (Trade-Related Aspects of Intellectual Property Rights, including Trade in Counterfeit Goods) from the viewpoint of global business interests and from the perspective of developing countries. This book will be of interest to students and researchers in the fields of international relations, intellectual property law, international economic law and development studies.</P><br/>
Price=$32.47<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0dsb2JhbGlzaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS1SaWdodHMvZHAvQjAwME9JMTIwSyUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPSTEyMEs%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:54 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/globalising.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/globalising.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Damages: Guidelines and Analysis]]></title>
	<description><![CDATA[<b>A comprehensive resource for anyone involved in intellectual property litigation</b><p>    With Intellectual Property Damages you'll get the basics of the intellectual property litigation process, the essential "rules" in postulating damages theories, the basics of IP law, the economic policies that are the foundation for much of IP litigation, the skills necessary to correctly calculate damages in IP cases--and more!    <p>    Order your copy today!<br/>
Price=$161.81<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1EYW1hZ2VzLUd1aWRlbGluZXMtQW5hbHlzaXMvZHAvQjAwMFdFUEhDMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXRVBIQzA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:52 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-61.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-61.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Assets in Mergers and Acquisitions]]></title>
	<description><![CDATA[<b>An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions</b><p>    In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues.    <p>    Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.<br/>
Price=$96.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1Bc3NldHMtTWVyZ2Vycy1BY3F1aXNpdGlvbnMvZHAvQjAwMFZaU09XMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBWWlNPVzA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:51 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-60.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-60.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51xjKM7ZwdL._SL75_.jpg"><br/>No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.<br/>
Price=$54.40<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1NYW5hZ2Vycy1JbnZlc3RvcnMtRXZhbHVhdGluZy9kcC9CMDAxSU5WVFlFJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMUlOVlRZRQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:49 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-59.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-59.htm</link>
</item>
<item>
	<title><![CDATA[Scientific Authorship: Credit and Intellectual Property in Science]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51nvjpeU4rL._SL75_.jpg"><br/>Since the seventeenth century our ideas of scientific authorship have expanded and changed dramatically. In this ambitious volume of new work, Mario Biagioli and Peter Galison have brought together historians of science, literary historians, and historians of the book. Together they track the changing nature and identity of the author in science, both historically and conceptually, from the emergence of scientific academies in the age of Galileo to concerns with large-scale multiauthorship and intellectual property rights in the age of cloning labs and pharmaceutical giants. How, for example, do we decide whether a chemical compound is discovered or invented? What does it mean to patent genetic material? <br>Documenting the emergence of authorship in the late medieval period, authorship's limits and its fragmentation, Scientific Authorship offers a collective history of a complex relationship.<br/>
Price=$29.56<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1NjaWVudGlmaWMtQXV0aG9yc2hpcC1JbnRlbGxlY3R1YWwtUHJvcGVydHktU2NpZW5jZS9kcC9CMDAxOTNXVzdRJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTkzV1c3UQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:47 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/scientific.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/scientific.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property and Innovation Management in Small Firms]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/414DTMRSF3L._SL75_.jpg"><br/><P>The study of small business in the information age has become a growing topic for academic research and debate, particularly in the area of intellectual property protection and its management.  Based on the findings of a number of research projects, this timely contribution focuses on intellectual property management in small and medium-sized enterprises from both a national and international perspective and addresses this issue in the context of innovation and knowledge management.</P><br/>
Price=$135.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1Jbm5vdmF0aW9uLU1hbmFnZW1lbnQtU21hbGwvZHAvQjAwME9JMEs2MiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPSTBLNjI%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:46 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-58.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-58.htm</link>
</item>
<item>
	<title><![CDATA[Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51Twl3AtUML._SL75_.jpg"><br/>This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.<br/>
Price=$23.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb3RlY3RpbmctWW91ci1Db21wYW55cy1JbnRlbGxlY3R1YWwtUHJvcGVydHkvZHAvQjAwMFVLMDNENCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBVSzAzRDQ%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:44 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/protecting-your-4.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/protecting-your-4.htm</link>
</item>
<item>
	<title><![CDATA[Digital Media & Intellectual Property: Management of Rights and Consumer Protection in a Comparative Analysis]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41cGvQuDQ4L._SL75_.jpg"><br/>The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media. It describes the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular, the author analyzes the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe, and their impact on consumer protection policy. The book concludes with an overview of the effects, and the possible solutions, under U.S. and EU law, posed by using contractual arrangements to expand intellectual property rights.<br/>
Price=$79.20<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0RpZ2l0YWwtTWVkaWEtSW50ZWxsZWN0dWFsLVByb3BlcnR5LUNvbXBhcmF0aXZlL2RwL0IwMDFCU0lBTzglM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxQlNJQU84">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:42 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/digital-media.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/digital-media.htm</link>
</item>
<item>
	<title><![CDATA[The Economics of Intellectual Property in a World without Frontiers: A Study of Computer Software]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51qyYkljmAL._SL75_.jpg"><br/>This work explores the problems arising from dynamic information technology in its application to intellectual property rights. In a global marketplace of ideas, political boundaries and the sovereignty of the nation state seem to be disappearing because of the increasing difficulty of scrutinizing the infringement of intellectual property. That is particularly true of computer software, the focus of this book. The work analyzes the legal and political economy implications of investment in the software programming industry and the near-futility of monitoring protection of intellectual property in industry. The book begins by exploring the current state of copyright laws for computer software. It analyzes the economic theories of demand elasticities, public choice, clubs, and the concept of public goods as those theories apply to intellectual property, particularly computer software. This analysis is followed by a discussion of prevailing legislation in the United States, Europe, Japan, Asia, and China. The analysis is fortified by a comprehensive coverage of the Uruguay Round. The work concludes in favor of the free flow of information, which yields overwhelming benefits to a globally integrated market.<br/>
Price=$86.36<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0Vjb25vbWljcy1JbnRlbGxlY3R1YWwtUHJvcGVydHktd2l0aG91dC1Gcm9udGllcnMvZHAvQjAwMFBZM0pPMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBQWTNKTzA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:39 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/the-economics-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/the-economics-2.htm</link>
</item>
<item>
	<title><![CDATA[Digital Piracy: Protecting Your Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41HWH71EJYL._SL75_.jpg"><br/><P><B>Do you Use Paypal to sell your products on the Net?</B><P>We do, too. However, we got DARN tired of finding our products on the net being used by PayPal Download Thieves.   <P>We bet you are sick to death of it too.  After all, how come they can just walk in and take what is not theirs and take it from you? They don't deserve it, they didn't work for what <B>you worked so hard</B> for.   <P><B>You don't deserve to be victimized.</B><P>Find out how they are getting in, and how to prevent it!   <P></P><br/>
Price=$2.39<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0RpZ2l0YWwtUGlyYWN5LVByb3RlY3RpbmctSW50ZWxsZWN0dWFsLVByb3BlcnR5L2RwL0IwMDBGQzJRVDYlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwRkMyUVQ2">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:38 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/digital-piracy.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/digital-piracy.htm</link>
</item>
<item>
	<title><![CDATA[From Ideas to Assets: Investing Wisely in Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/514-zjKC5iL._SL75_.jpg"><br/>In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.<br><br>    From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.<br><br>    The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.<br/>
Price=$50.18<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0lkZWFzLUFzc2V0cy1JbnZlc3RpbmctSW50ZWxsZWN0dWFsLVByb3BlcnR5L2RwL0IwMDBWSTNKTEklM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwVkkzSkxJ">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:34 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/from-ideas-to-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/from-ideas-to-2.htm</link>
</item>
<item>
	<title><![CDATA[Private Power, Public Law: The Globalization of Intellectual Property Rights]]></title>
	<description><![CDATA[Susan Sell's book reveals how power in international politics is increasingly exercised by private interests rather than governments. In 1994 the World Trade Organization (WTO) adopted the Agreement in Trade-Related Aspects of Intellectual Property Rights (TRIPS), which dictated to states how they should regulate the protection of intellectual property. This book argues that TRIPS resulted from lobbying by powerful multinational corporations who wished to mould international law to protect their markets.<br/>
Price=$25.59<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ByaXZhdGUtUG93ZXItUHVibGljLUxhdy1HbG9iYWxpemF0aW9uL2RwL0IwMDFHQVBOTE8lM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxR0FQTkxP">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:32 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/private-power-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/private-power-2.htm</link>
</item>
<item>
	<title><![CDATA[Global Intellectual Property Rights: Knowledge, Access and Development]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51KsofXu6JL._SL75_.jpg"><br/><DIV>Intellectual property rights such as patents can reduce access to knowledge in genetics, health, agriculture, education, and information technology, particularly for people in developing countries. <i>Global Intellectual Property Rights</i> shows how the new global rules of intellectual property have been the product of the strategic behavior of multinationals, rather than democratic dialogue. The final section of the book suggests strategies aimed at developing more flexible standard for poor countries, and for keeping knowledge in the intellectual commons.</div><br/>
Price=$27.16<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0dsb2JhbC1JbnRlbGxlY3R1YWwtUHJvcGVydHktUmlnaHRzLURldmVsb3BtZW50L2RwL0IwMDBRVzdQVTAlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwUVc3UFUw">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:31 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/global-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/global-2.htm</link>
</item>
<item>
	<title><![CDATA[Teaching of Intellectual Property: Principles and Methods]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/514b5yFZn8L._SL75_.jpg"><br/>Intellectual property (IP) comprises not only the valuable economic assets of private firms, but also the social and cultural assets of society. The potential impact of intellectual property assets is so great that it is likely to have a considerable effect on national and international economic development in the future. Despite this, the area of IP education is relatively new to many academic institutions, and principles and methods in teaching IP are still evolving. Against this backdrop, a number of internationally renowned professors and practitioners share their teaching techniques in their particular fields of expertise, including what they consider should be taught in terms of coursework. The result is a valuable handbook for teachers and those wishing to get up to speed on international IP issues.<br/>
Price=$64.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1RlYWNoaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS1QcmluY2lwbGVzLU1ldGhvZHMvZHAvQjAwMUVMSldHVyUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFFTEpXR1c%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:29 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/teaching-of-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/teaching-of-2.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property: Licensing and Joint Venture Profit Strategies]]></title>
	<description><![CDATA["Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.<br/>
Price=$55.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1MaWNlbnNpbmctVmVudHVyZS1TdHJhdGVnaWVzL2RwL0IwMDBWNzdEN1UlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwVjc3RDdV">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:28 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-57.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-57.htm</link>
</item>
<item>
	<title><![CDATA[Valuation and Pricing of Technology-Based Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51auBFUJKIL._SL75_.jpg"><br/>This indispensable tool provides readers with complete coverage of the issues, methods, and art of valuing and pricing of early-stage technologies including backgrounds in the core concepts, sources of value, methods of valuation, equity realizations, and negotiation strategies.<br/>
Price=$86.40<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVhdGlvbi1QcmljaW5nLVRlY2hub2xvZ3ktQmFzZWQtSW50ZWxsZWN0dWFsLVByb3BlcnR5L2RwL0IwMDBWU1BTUUMlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwVlNQU1FD">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:27 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/valuation-and-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/valuation-and-2.htm</link>
</item>
<item>
	<title><![CDATA[Essentials of Licensing Intellectual Property]]></title>
	<description><![CDATA[Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.    <p>    Order your copy today!<br/>
Price=$20.76<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0Vzc2VudGlhbHMtb2YtTGljZW5zaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwVlhIS0gyJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFZYSEtIMg%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:25 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/essentials-of-4.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/essentials-of-4.htm</link>
</item>
<item>
	<title><![CDATA[Economic Damages in Intellectual Property: A Hands-On Guide to Litigation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/511KzvA90GL._SL75_.jpg"><br/><b>Insider Information at Your Fingertips</b><p>    Determining the worth of intellectual property (IP) is a complicated task. An IP litigator needs to conclude the monetary damage occurring as a result of harm done to an inventor's or a company's reputation as well as the economic damage caused by compromise of an idea or invention due to its unauthorized usage.    <p>    Edited by litigation expert Daniel Slottje, <i>Economic Damages in Intellectual Property: A Hands-On Guide to Litigation</i> sheds light on how to quantify damages in IP litigation matters with revealing contributions from IP professionals, attorneys, economics professors, certified public accountants and other damages professionals.    <p>    This essential resource is thoroughly researched with timely insight on quantification of damages; evaluation of damage claims in trade secrets; patent, copyright, and trademark cases; economic damages; and much more.    <p>    With IP litigation becoming more and more prevalent today, the demand increases for IP professionals and attorneys to understand how economists, accountants, and financial analysts quantify damages in IP matters. <i>Economic Damages in Intellectual Property: A Hands-On Guide to Litigation</i> demystifies this process and provides you with an "at-your-fingertips" resource brimming with current, relevant information in the field of intellectual property litigation.<br/>
Price=$58.38<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0Vjb25vbWljLURhbWFnZXMtSW50ZWxsZWN0dWFsLVByb3BlcnR5LUhhbmRzLS9kcC9CMDAwVzJNWThDJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFcyTVk4Qw%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:23 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/economic-3.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/economic-3.htm</link>
</item>
<item>
	<title><![CDATA[Royalty Rates for Licensing Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51Rd2FIYjTL._SL75_.jpg"><br/>Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries.<br/>
Price=$118.80<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1JveWFsdHktUmF0ZXMtTGljZW5zaW5nLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAxQ0JEMDFNJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMUNCRDAxTQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:22 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/royalty-rates-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/royalty-rates-2.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/411Indh8Y0L._SL75_.jpg"><br/>"The definitive guide to intellectual property for business managers How can a product of the mind-an innovation, a song, a logo, a business secret-become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It's also a key question for individuals-for instance, if you quit your job after mastering the company's secrets, what can you do with that information? With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights-all essential business issues that have changed rapidly in the last few years. Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg's surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how."<br/>
Price=$13.37<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwVzkzRDNBJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFc5M0QzQQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:21 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-56.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-56.htm</link>
</item>
<item>
	<title><![CDATA[Negotiating Copyright:  Authorship and the Discourse of Literary Property Rights in Nineteenth-Century America]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41Gpbp0i8OL._SL75_.jpg"><br/>This book examines how debates over copyright law in the United States during the nineteenth century, particularly over the lack of an international copyright law, intersected with the business practices and political and artistic beliefs of American authors. These debates shaped a discourse of literary property rights that forced authors to negotiate their copyrights not only with their publishers, but with their readers as well. The author argues that the act of taking out a copyright was more than a mere legal mechanism marking a transition from amateur to professional or artist to businessperson. Taking out a copyright had a profound impact on how audiences viewed authors, how authors perceived their profession, and how they represented individual rights and property ownership within their texts. The book is unique in the scope of its research, tracking developments from the 1820s through the 1890s, and in the way it approaches the work and careers of well-known authors. The author employs research from  the American Antiquarian Society, the Harriet Beecher Stowe Center, and the Government and Special Collections at the University of Iowa, drawing on an array of documents including newspaper editorials, legislative hearings, court decisions, and the public and private writing of James Fenimore Cooper, Walt Whitman, Harriet Beecher Stowe, Samuel Clemens, and Emily Dickinson to demonstrate how authors found themselves in an uneasy opposition to their reading public.<br/>
Price=$56.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL05lZ290aWF0aW5nLUNvcHlyaWdodC1BdXRob3JzaGlwLURpc2NvdXJzZS1OaW5ldGVlbnRoLUNlbnR1cnkvZHAvQjAwMUUzOVpDUSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFFMzlaQ1E%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:34 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/negotiating-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/negotiating-2.htm</link>
</item>
<item>
	<title><![CDATA[Property and Power in Social Theory]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41E36VFJ64L._SL75_.jpg"><br/>In social and political theories of class inequality and stratification, property and power perform a key role. However, theorists have yet to clearly define these concepts, their mutual boundaries and scopes of application. Moreover, a ''primacy puzzle'' remains unsolved: is power ultimately dependent on property, or property upon power? Which is primary, which derivative? Dick Pels seeks answers to the property/power puzzle by undertaking a broad historical inquiry into its intellectual origins and present-day effects. He re-examines the increasingly misleading terms of the debate between property and power by placing the traditional controversy within the framework of intellectual rivalry. He traces the intricate pattern of rivalry between the two master concepts through a series of case studies, including: * Marxism vs. anarchism * the fascist assertion of the primacy of the political * social science as power theory * the managerial revolution * the knowledge society and the new intellectual classes Having examined knowledge as property-and-power, Pels elaborates a radical and reflexive theory of intellectual rivalry This book unravels the dialectics of social-scientific dichotomies and provides a novel and informative way of organizing twentieth century social theory. The work makes a valuable contribution to sociological theory and to the history of thought.<br/>
Price=$111.69<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb3BlcnR5LVBvd2VyLVNvY2lhbC1UaGVvcnkvZHAvQjAwME9JMTE1NiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPSTExNTY%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:32 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/property-and.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/property-and.htm</link>
</item>
<item>
	<title><![CDATA[Capital for Our Time: The Economic, Legal, and Management Challenges of Intellectual Capital]]></title>
	<description><![CDATA[<i>Capital For Our Time</i> is among the first to bring together experts from widely different fields to address the challenges of intellectual capital.  It includes essays by cutting-edge academics, economists, attorneys, researchers, intellectual capital managers, and CEOs as well as representatives of the venture capital, government, and trade association communities.  Prominent professionals discuss the impact of intellectual capital on national and corporate performance including</p><P><LI> The role of ideas in economic growth</LI><LI> The effectiveness of the legal system in protecting idea-based property rights</LI><LI> The demands of knowledge management</LI><LI> Investor, policy maker, and management perspectives on valuing intellectual assets</LI><LI> The impact of intellectual capital on business relationships</LI><LI> Specific challenges of the Internet and the Genome Project</LI><LI> Impending changes and opportunities in the international regime</LI><LI> Intellectual capital and the innovation imperative</LI><br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NhcGl0YWwtT3VyLVRpbWUtTWFuYWdlbWVudC1JbnRlbGxlY3R1YWwvZHAvQjAwMUdJUDVBQSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFHSVA1QUE%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:30 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/capital-for-our.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/capital-for-our.htm</link>
</item>
<item>
	<title><![CDATA[Copy Fights: The Future of Intellectural Property in the Information Age]]></title>
	<description><![CDATA[A debate on the theory of intellectual property, the evolution of copyright and patent law, and the use of technology to protect intellectual property. An important book on cutting-edge issues.<br/>
Price=$6.40<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NvcHktRmlnaHRzLUludGVsbGVjdHVyYWwtUHJvcGVydHktSW5mb3JtYXRpb24vZHAvQjAwMUNYTjFYTSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFDWE4xWE0%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:28 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/copy-fights-the.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/copy-fights-the.htm</link>
</item>
<item>
	<title><![CDATA[Comprehensive Intellectual Capital Management: Step-by-Step]]></title>
	<description><![CDATA[Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.      <ul><li><br/>
Price=$47.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0NvbXByZWhlbnNpdmUtSW50ZWxsZWN0dWFsLUNhcGl0YWwtTWFuYWdlbWVudC1TdGVwLWJ5LVN0ZXAvZHAvQjAwMFdFT0lORSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXRU9JTkU%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:26 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/comprehensive.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/comprehensive.htm</link>
</item>
<item>
	<title><![CDATA[Profiting from Intellectual Capital: Extracting Value from Innovation]]></title>
	<description><![CDATA[Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia<br>    "Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."-Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations.<br>    "A comprehensive collection of the key ideas for effectively managing intellectual assets in the twenty-first century."-Hubert St. Onge Senior Vice President, Strategic Capability, Mutual Life of Canada.<br>    "The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of 'best practices,' as well as the high level conceptual examination of various intellectual capital issues, is an important contribution to this fast-growing field."-Baruch Lev, PhD The Philip Bardes Professor of Accounting and Finance, Stern School of Business, New York University, and Director, The Intangibles Research Project at New York University.<br>    "This is a remarkable compendium of analytic approaches to that most elusive of management goals-managing intellectual capital. It gives our 'state-of-the-practice' knowledge a most substantial boost."-Larry Prusak Managing Principal, Knowledge Management, IBM Corporation.<br>    "Sullivan brings together strategic management and intellectual capital. The combination is powerful."-Russell L. Parr Senior Vice President, AUS Consultants.<br>    In today's postindustrial economy, technology and knowledge-based companies are superseding traditional manufacturing enterprises at a rapid rate. But as tangible assets give way to invisible, information-centered ones, most firms still know very little about their intellectual capital and what it can do for them.<br>    While a number of books and articles have already been written about the knowledge-creation and information-sharing aspects of intellectual capital management, Profiting from Intellectual Capital takes the next step-examining how companies can develop financial benefits and extract ever more value from their intellectual capital.<br>    Divided into three sections, the book is filled with the practices and procedures of companies that are in the vanguard of ICM-Dow Chemical, Xerox, Rockwell International, Skandia, and Hewlett-Packard. The first part of the book presents essential terms and concepts, along with basic material on the principles of value extraction and a discussion of the usefulness of values in the management of intellectual capital. The two subsequent sections offer methods for IC measurement, management, and monitoring, as well as important techniques for extracting value-including such practical initiatives as creating an intellectual property database, patent trees, and more.<br>    Profiting from Intellectual Capital is essential reading for today's forward-thinking executives, attorneys, accountants, and other professionals. Because while knowledge is power, knowledge can be profits, too.<br/>
Price=$31.01<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Byb2ZpdGluZy1JbnRlbGxlY3R1YWwtQ2FwaXRhbC1FeHRyYWN0aW5nLUlubm92YXRpb24vZHAvQjAwMFdMWFcyVSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXTFhXMlU%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:24 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/profiting-from-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/profiting-from-2.htm</link>
</item>
<item>
	<title><![CDATA[Against Intellectual Monopoly]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41Uukt4kzPL._SL75_.jpg"><br/>"Intellectual property" - patents and copyrights - have become controversial. We witness teenagers being sued for "pirating" music - and we observe AIDS patients in Africa dying due to lack of ability to pay for drugs that are high priced to satisfy patent holders. Are patents and copyrights essential to thriving creation and innovation - do we need them so that we all may enjoy fine music and good health? Across time and space the resounding answer is: No. So-called intellectual property is in fact an "intellectual monopoly" that hinders rather than helps the competitive free market regime that has delivered wealth and innovation to our doorsteps. This book has broad coverage of both copyrights and patents and is designed for a general audience, focusing on simple examples. The authors conclude that the only sensible policy to follow is to eliminate the patents and copyright systems as they currently exist.<br/>
Price=$20.95<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0FnYWluc3QtSW50ZWxsZWN0dWFsLU1vbm9wb2x5L2RwL0IwMDFFOTczMUElM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxRTk3MzFB">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:22 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/against-3.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/against-3.htm</link>
</item>
<item>
	<title><![CDATA[Driving Innovation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41%2B7EmqgB3L._SL75_.jpg"><br/>How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.<br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0RyaXZpbmctSW5ub3ZhdGlvbi9kcC9CMDAxODZaMEswJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTg2WjBLMA%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:20 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/driving-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/driving-2.htm</link>
</item>
<item>
	<title><![CDATA[Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets into Market Value]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51LtMixeiiL._SL75_.jpg"><br/>How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation?<br><br>    How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?<br><br>    How can an organization affect the firm's stock price using the leverage of intellectual assets?<br><br>    Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:<br>    * Basic concepts underlying IC (intellectual capital) and corporate value creation<br>    * The linkage between IC, business strategy, and profits<br>    * The different kinds of value-including qualitative and quantitative -firms realize from their IC<br>    * Activities required to produce the value firms desire from their IC<br>    * Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions<br>    * An economic model of an IC company<br><br>    The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.<br><br>    Visit our Web site at: www.wiley.com/<br/>
Price=$28.39<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVlLURyaXZlbi1JbnRlbGxlY3R1YWwtQ2FwaXRhbC1JbnRhbmdpYmxlLUNvcnBvcmF0ZS9kcC9CMDAwVzBSNVpRJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFcwUjVaUQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:19 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/value-driven-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/value-driven-2.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Capital in Enterprise Success: Strategy Revisited]]></title>
	<description><![CDATA[Maximize your company's intellectual capital with the tools, techniques, and framework found in <i>Intellectual Capital in Enterprise Success: Strategy Revisited</i>. This timely book will take you a step ahead of your competitors in driving successful and appropriate intellectual asset management practices, showing you how to capture and effectively deploy intellectual assets within your business.<br/>
Price=$21.51<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1DYXBpdGFsLUVudGVycHJpc2UtU3VjY2Vzcy1SZXZpc2l0ZWQvZHAvQjAwMUNYSExFMiUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDFDWEhMRTI%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:17 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-64.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-64.htm</link>
</item>
<item>
	<title><![CDATA[Patent Strategy: The Managers Guide to Profiting from Patent Portfolios (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41hFFMr7S6L._SL75_.jpg"><br/><b>FROM PATENT TO PROFIT</b><p>    Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement.      <ul><li>Case studies throughout the book give you a specific business context within which to consider the concepts introduced      <li>Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programs      </ul><br/>
Price=$76.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1BhdGVudC1TdHJhdGVneS1Qb3J0Zm9saW9zLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS1HZW5lcmFsL2RwL0IwMDBRWERBVEUlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwUVhEQVRF">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:13 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/patent-strategy.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/patent-strategy.htm</link>
</item>
<item>
	<title><![CDATA[Pirates of the Digital Millennium: How the Intellectual Property Wars Damage Our Personal Freedoms, Our Jobs, and the World Economy]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/515lF0xJ46L._SL75_.jpg"><br/><p>Digital piracy. It's a global war -- and it's just begun. <i>Pirates of the Digital Millennium</i> chronicles that war. All of it: media conglomerates vs. teenagers, tech companies vs. content providers, artists battling artists, nations vs. nations, law enforcement vs. organized crime. John Gantz and Jack Rochester cover every side and all the implications. Economics. Law. Ethics. Culture. The players. And above all, the realities -- including the exclusive new findings of a 57-country digital piracy research project. The media universe is shaking to its very foundations. This book helps you make sense of what's happening -- and what's next. </p><br/>
Price=$9.99<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1BpcmF0ZXMtRGlnaXRhbC1NaWxsZW5uaXVtLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwUDI4VldNJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFAyOFZXTQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:11 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/pirates-of-the.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/pirates-of-the.htm</link>
</item>
<item>
	<title><![CDATA[The Handbook of Nanotechnology: Business, Policy, and Intellectual Property Law]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/51M18LqkkVL._SL75_.jpg"><br/>In the first attempt to fully explore the controversial issues associated with the commercial application of nanotechnology, you'll find a thorough analysis of intellectual property and patents, financing and legal concerns, regulatory measures particularly in the field of nanomedicine, and environmental regulations. The authors include a set of guideposts you can follow in your due diligence of the business and legal issues pertaining to the technology.<br/>
Price=$152.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0hhbmRib29rLU5hbm90ZWNobm9sb2d5LUJ1c2luZXNzLUludGVsbGVjdHVhbC1Qcm9wZXJ0eS9kcC9CMDAwVklJUjYwJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMFZJSVI2MA%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:09 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/the-handbook-of-2.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/the-handbook-of-2.htm</link>
</item>
<item>
	<title><![CDATA[Dual Income Tax: A Proposal for Reforming Corporate and Personal Income Tax in Germany]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41yzGFxP%2BIL._SL75_.jpg"><br/><P>In its Annual Report 2003/2004, the German Council of Economic Experts launched a dual income tax as an option for a fundamental tax reform in Germany. In February 2005, the German government appointed the Council to prepare a detailed report on economic effects of a business tax reform, with special emphasis on a dual income tax. With regard to the latter, conceptual problems of tax law and of tax administration were to be addressed as well as possible transitional problems when implementing a dual income tax. This book presents an English version of the original report completed in April 2006.</P><br/>
Price=$71.95<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0R1YWwtSW5jb21lLVRheC1SZWZvcm1pbmctQ29ycG9yYXRlL2RwL0IwMDFCWFdIWkclM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxQlhXSFpH">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:07 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/dual-income-tax.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/dual-income-tax.htm</link>
</item>
<item>
	<title><![CDATA[Resisting Intellectual Property]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/31DW8WFRKHL._SL75_.jpg"><br/><P>Over the past decade, the scope of copyright and patent law has grown significantly, strengthening property rights, even when such rights seem to infringe upon other, more basic, priorities. This book investigates the ways in which activists, scholars, and communities are resisting the expansion of copyright and patent law in the information age. <br><br>Debora J. Halbert explores how an alternative framework for understanding intellectual property-including about how we <i>ought</i> to think about the issues, the development of social movements around specific issues, and civil disobedience-has developed. Each chapter in the book discusses how resistance is developing in relation to a particular copyright or patent issue such as:<br><br>* Access to patented medication<br>* Access to copyrighted information and music via the Internet<br>* The patenting of genetic material.<br><br>This controversial book examines the ways in which the idea of intellectual property is being re-thought by the victims of an over-expansive legal system. It will appeal to students and researchers from a range of disciplines, from law and political science to computer science, with an interest in intellectual property.</P><br/>
Price=$36.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1Jlc2lzdGluZy1JbnRlbGxlY3R1YWwtUHJvcGVydHkvZHAvQjAwME9UOERNWSUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBPVDhETVk%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:06 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/resisting.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/resisting.htm</link>
</item>
<item>
	<title><![CDATA[Real Options and Intellectual Property: Capital Budgeting Under Imperfect Patent Protection]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41T7n%2BqFtzL._SL75_.jpg"><br/><P>Over the last years, due to intensive competition in the knowledge economy, legal aspects surrounding intellectual property (IP) rights - including litigation and settlement - have continuously gained in importance. Correspondingly, professional IP management has become an indispensable element of successful value-based management (VBM) in research-intensive firms.</P><P>With this text, the author proposes an integrated approach to patent risk and capital budgeting in pharmaceutical research and development (R and D), developing an option-based view (OBV) of imperfect patent protection, which draws upon contingent-claims analysis, stochastic game theory, as well as novel numerical methods. Bridging a widening gap between recent advances in the theory of financial analysis and current challenges faced by pharmaceutical companies, the text re-initiates a discussion about the contribution of quantitative frameworks to value-based R and D management.</P><br/>
Price=$63.96<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1JlYWwtT3B0aW9ucy1JbnRlbGxlY3R1YWwtUHJvcGVydHktUHJvdGVjdGlvbi9kcC9CMDAxOTJVT0tFJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTkyVU9LRQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:04 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/real-options.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/real-options.htm</link>
</item>
<item>
	<title><![CDATA[Friends Hold All Things in Common: Tradition, Intellectual Property, and the Adages of Erasmus]]></title>
	<description><![CDATA[Erasmus' Adages, a vast collection of the proverbial wisdom of Greek and Roman antiquity, was published in 1508 and became one of the most influential works of the Renaissance. It also marked a turning point in the history of Western thinking about literary property. At once a singularly successful commercial product of the new printing industry and a repository of intellectual wealth, the Adages looks ahead to the development of copyright and back to an ancient philosophical tradition that ideas should be universally shared in the spirit of friendship. In this elegant and tightly argued book, Kathy Eden focuses on both the commitment to friendship and common property that Erasmus shares with his favourite philosophers - Pythagoras, Plato, and Christ - and the early history of private property that gradually transforms European attitudes concerning the right to copy. In the process she accounts for the peculiar shape of Erasmus' collection of more than 3,000 proverbs and provides insightful readings of such ancient philosophical and religious thinkers as Pythagoras, Plato, Aristotle, Cicero, Iamblichus, Tertullian, Basil, Jerome, and Augustine.<br/>
Price=$33.60<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ZyaWVuZHMtSG9sZC1BbGwtVGhpbmdzLUNvbW1vbi9kcC9CMDAxNFRNU0dBJTNGU3Vic2NyaXB0aW9uSWQlM0QwODA0UlJYODA2TjVFUE4wOVQ4MiUyNnRhZyUzRGNldHVzLTIwJTI2bGlua0NvZGUlM0R4bTIlMjZjYW1wJTNEMjAyNSUyNmNyZWF0aXZlJTNEMTY1OTUzJTI2Y3JlYXRpdmVBU0lOJTNEQjAwMTRUTVNHQQ%3D%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:02 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/friends-hold.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/friends-hold.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Protection in VLSI Design: Theory and Practice]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/411pcDlhujL._SL75_.jpg"><br/><P>The development and implementation of intellectual property (IP) protection mechanisms is of crucial importance for the emerging reuse-based system design methodology. Maybe even more importantly, it is such an elegant scientific and engineering challenge that it has drawn a lot of attention from academia and industry in recent years.</P><P><STRONG>Intellectual Property Protection in VLSI Designs: Theory and Practice</STRONG> provides an overview of the security problems in modern VLSI design with a detailed treatment of our newly developed constraint-based protection paradigm for the protection of VLSI design IPs from FPGA design to standard-cell placement, from high-level synthesis solutions to gate-level netlist place-and-rout, and from advanced CAD tools to physical design algorithms. The problem of VLSI design IP protection is much more challenging than the protection of multimedia contents or software, and our protection paradigm is also conceptually different from the state-of-the-art approaches in those domains.</P><P>The key idea in this newly developed IP protection paradigm is to superimpose additional constraints that correspond to an encrypted signature of the designer to design/software in such a way that quality of design is only nominally impacted, while strong proof of authorship is guaranteed. It consists of three integrated parts: constraint-based watermarking, fingerprinting, and copy detection. Its correctness relies on the presence of all these components. In short, watermarking aims to embed signatures for the identification of the IP owner without altering the IP's functionality; fingerprinting seeks to provide effective ways to distinguish each individual IP users to protect legal IP buyers; copy detection is the method to trace improper use of the IP and demonstrate IP's ownership.</P><P><STRONG>Intellectual Property Protection in VLSI Designs: Theory and Practice</STRONG> contains the mathematical foundations for the developed IP protection paradigm, detailed pseudo-code and descriptions of its many techniques, numerous examples and experimental validation on well-known benchmarks, and clear explanations and comparisons of the many protection methods. </P><br/>
Price=$159.19<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1Qcm90ZWN0aW9uLVZMU0ktRGVzaWduL2RwL0IwMDEzTDQzT0UlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAxM0w0M09F">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:07:00 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-63.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-63.htm</link>
</item>
<item>
	<title><![CDATA[Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/4111SZXqFEL._SL75_.jpg"><br/><P>The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.</P><br/>
Price=$92.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL0ludGVsbGVjdHVhbC1Qcm9wZXJ0eS1NYW5hZ2VtZW50LVRlY2hub2xvZ3ktQnJhbmRzLUFwcHJvcHJpYXRpb24vZHAvQjAwMFdOTDgxMCUzRlN1YnNjcmlwdGlvbklkJTNEMDgwNFJSWDgwNk41RVBOMDlUODIlMjZ0YWclM0RjZXR1cy0yMCUyNmxpbmtDb2RlJTNEeG0yJTI2Y2FtcCUzRDIwMjUlMjZjcmVhdGl2ZSUzRDE2NTk1MyUyNmNyZWF0aXZlQVNJTiUzREIwMDBXTkw4MTA%3D">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:58 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/intellectual-62.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/intellectual-62.htm</link>
</item>
<item>
	<title><![CDATA[Valuing Intellectual Property in Japan, Britain and the United States]]></title>
	<description><![CDATA[<img src="http://ecx.images-amazon.com/images/I/41kOUueO1hL._SL75_.jpg"><br/><P>As shown by the bursting of the dot.com bubble, intellectual property is easily misevaluated. Re-evaluating risk and understanding the true value of intellectual property is a major problem, particularly important for business practitioners, including business analysts and investors, venture capitalists, accountants, insurance experts, intellectual property lawyers and also for those who hold intellectual property assets, such as media, publishing and pharmaceutical companies, and universities and other research bodies. Written by the foremost authorities in the field, this book considers the latest developments and puts forward much new thinking. This book includes thorough coverage of developments in Japan, which, as the country where significantly more new patents are registered each year than in any other country, is particularly important for this subject.</P><br/>
Price=$120.00<br/><a href="http://cetus.org/click.php?l=aHR0cDovL3d3dy5hbWF6b24uY29tL1ZhbHVpbmctSW50ZWxsZWN0dWFsLVByb3BlcnR5LUJyaXRhaW4tVW5pdGVkL2RwL0IwMDBPVDg0WTYlM0ZTdWJzY3JpcHRpb25JZCUzRDA4MDRSUlg4MDZONUVQTjA5VDgyJTI2dGFnJTNEY2V0dXMtMjAlMjZsaW5rQ29kZSUzRHhtMiUyNmNhbXAlM0QyMDI1JTI2Y3JlYXRpdmUlM0QxNjU5NTMlMjZjcmVhdGl2ZUFTSU4lM0RCMDAwT1Q4NFk2">Buy</a>]]>
	</description>
	<pubDate>Sat, 22 Nov 2008 15:06:56 -0600</pubDate>
	<guid>http://cetus.org/legal-info/ebooks/valuing.htm</guid>
	<link>http://cetus.org/legal-info/ebooks/valuing.htm</link>
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