Get a solid, hands-on grasp of all the essential factors used by the courts to determine if likelihood of confusion exists in trademark disputes, including full step-by-step coverage of the dominant multiple-factor test. Likelihood of Confusion in Trademark Law enables you to conduct effective trademark searches and avoid disputes -- establish the strength of a mark -- prove actual confusion -- add features to make marks truly distinctive -- prove rightful intent for junior users -- and more - all with the aid of checklists and hundreds of defining examples.

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